5 Signs Your Brand Needs a Refresh (And What to Do About It)
Running a business is hard enough without getting the ick every time you have to tell someone your Insta handle..
If your brand feels more “ugh” than “OMG I love this,” you’re not broken! You’re just ready for a refresh.
Here are five signs it’s time - and what you can actually do about it.
Sign #1: You’re Embarrassed to Share It
If you’re avoiding posting because you’re lowkey mortified by your visuals… or you find yourself praying no one actually clicks your website link - that’s a big fat sign, girly.
→ What to do: Your brand should be something you’re BUZZING to show off, not something you avoid. Start by aligning your visuals and messaging so they actually match where you’re at now - not where you were two years ago.
Sign #2: You Don’t Feel Excited Anymore
If looking at your brand feels about as joyful as doing your tax return - it’s officially a bit dead, sorry.
→ What to do: Inject some YOU back into it. Revisit your brand values, your voice, your whole vibe. Branding should feel like putting on an outfit that makes you wanna dance around your room - not something you have to force a smile about.
Sign #3: You’ve Outgrown It
What worked when you first started isn’t cutting it anymore. Your brand feels like it’s stuck in 2021… while you’re over here levelling up like a badass.
→ What to do: Businesses grow - your brand should too. Sit down and look at what’s changed: your offers, your audience, your goals. If your branding still screams “side hustle energy” when you’re way past that, it’s time to upgrade.
Sign #4: You’re Attracting the Wrong People
You know the ones. The “that’s a bit much.. can you do it for a tenner?” crowd. The red flag customers. The “but I saw this cheaper somewhere else” people.
→ What to do: Your branding isn’t just there to look pretty - it’s meant to filter out the time-wasters. Get ruthless about who you’re speaking to. Then tweak your visuals, your copy and your energy to magnetise the ones you actually wanna work with (and scare the wrong ones off, politely but firmly).
Sign #5: You’re Blending In
If your brand is getting lost in a sea of beige “boss babe” Canva templates, I’m sorry but… no one’s stopping to give it a second look!
→ What to do: Double down on what makes you weird. Bold branding isn’t risky - being forgettable is. Turn the volume up on your personality, your visuals and your story. That’s how you stand out without shouting into the void.
Ready to Love Your Brand Again?
If any of these had you screaming “sh*t, that’s me,” don’t stress! Your brand’s just due a bit of a glow up.
Branding should be EXCITING, not exhausting - and if you’re ready to actually feel proud (and a bit smug) when you hit publish, let’s get to work!
Book a free call and let’s build a brand that makes you obsessed again.
