Rump & Rind
Rump & Rind
Bar and Grill
Rump and Rind is a cheeky, conceptual rebrand of a university brief - turned into a bold, unapologetic identity for a bar & grill. Inspired by the classic tune “Bump n’ Grind,” this project was all about turning up the flavour, fun and personality in a restaurant concept that doesn’t take itself too seriously.
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Create a bold, playful brand identity that brings the vibe of a lively bar and grill to life - the kind of place where the music’s loud, the drinks are flowing and the food is unreal.
The warped logotype is a standout feature - it gives the illusion of two juicy steaks side by side (iconic), and the whole identity is packed with energy, heat and a bit of sass. The visual style nods to that messy, indulgent, sauce-on-your-chin kind of dining experience… yano, the good kind.
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→ Logo design
→ Colour palette & Typography
→ Menu design
→ Social media templates
→ Burger wrap packaging
→ Promotional materials
