Tatti Lashes x Big Fat Jenna

Tatti Lashes x
Big Fat Jenna

Back in 2022, I applied for a role at Tatti Lashes and decided to shoot my shot with a concept that made too much sense: a lash collab with Big Fat Jenna. She was deep in her pink era, already a long-time Tatti fan and let’s be honest - the girl gives main character energy. This collection was made for her (literally, by me).

  • The visuals? Hyper-femme, unapologetically pink, with a sparkly little wink to early 2000s nostalgia. Think butterflies, big lashes, bold branding, and a logo that gives glam goth realness.

    The packaging? Sleek, sassy, and ready to fly off shelves.
    The vibe? Very much “if Barbie had a lash brand with a Manc accent.

  • Nope. Did the concept still slap? Absolutely.
    Jenna even commented on it! So safe to say she got the vision.

    This was one of those “rejection is redirection” moments that reminded me how powerful instinct-led design can be. Sometimes you’ve gotta create the work you want to be hired for - even if it means getting pied in the process.

  • Concept visualisation
    Social mockups
    Packaging design
    Web banners
    Creative direction + artworking

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